Griffo
My Bachelor's Final Project — a brand identity for a wholesale water machine and bottle company.
Overview
My Bachelor's Final Project — a brand identity for a wholesale water machine and bottle company. A real-world challenge where I put everything learned throughout my degree into practice.
Throughout the process, I had the opportunity to apply the knowledge acquired during my university studies in a practical way, tackling real-world business challenges and putting both theoretical and technical concepts into practice.
Challenges
The hardest part was designing for two very different audiences at once — wholesale B2B clients who needed to trust the brand professionally, and end consumers who needed to feel an emotional connection to it. The solution was a flexible identity system that could shift tone depending on context, without ever losing its core character.
The Process
Research & Strategy
I started by studying the water distribution market — its competitors, visual codes, and the gap between industrial suppliers and premium consumer brands. Griffo needed to feel both trustworthy and modern, so I built a strategy around clarity, purity, and precision as the three pillars of the brand.
Identity Design
The logomark is built around the letter 'g', redrawn to suggest a water droplet in motion. Every curve was intentional — the apertures reference flow, and the counter-form creates a hidden symbol visible only on closer inspection. The typographic system pairs geometric sans-serifs with generous white space to reinforce the brand's clean positioning.
Brand System
Once the core identity was locked, I expanded it into a full system: packaging guidelines, signage, digital templates, and motion principles. Each touchpoint was stress-tested across formats — from small bottle labels to large-format outdoor advertising — to ensure consistency at every scale.
Presentation & Delivery
The final deliverable was a comprehensive brand manual produced in InDesign, alongside a video presentation edited in Premiere that walked through the thinking behind every decision. The project was presented to a jury panel and received top marks as my Bachelor's Final Project.