Google World Conference
A self-initiated event identity for an immersive experience where attendees could feel what it is like to work at Google.
Overview
Google World Conference is a fictional event concept I designed from the ground up — no client, no brief, just a question: what would it feel like to attend an event where the entire experience put you inside Google's world?
The idea was to design not just a logo or a poster, but a full event identity that made attendees feel like they were stepping into the company — its culture, its tools, its energy. Everything from signage to motion graphics was designed to deliver that sense of immersion.
Challenges
The hardest part was designing for scale without losing detail. A system that looks great on a lanyard has to hold up on a 10-metre stage backdrop. I solved this by building everything as vectors and testing every asset at both extremes before finalising anything.
The Process
Concept Development
I started by mapping out what 'being at Google' actually means to people: access, creativity, scale, and a certain optimism. The event identity needed to communicate all of that without just slapping Google's existing brand onto a conference template.
Identity Design
In Illustrator I developed a wordmark and visual system that extended Google's colour language into an event context — vibrant, directional, and built for large-format print as well as digital screens. The system had to work across badges, banners, stage backdrops, and app interfaces.
Spatial & Environmental Design
Figma was used to mock up how the identity would live in physical space: wayfinding, registration desks, breakout rooms, and the main stage. Each zone had its own colour treatment drawn from the palette, giving the event a sense of progression and discovery.
Motion & Atmosphere
After Effects brought the conference to life with animated transitions, speaker introduction cards, and ambient loop graphics for background screens. Motion was the difference between a branded event and an experience.